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Security

Redirect chains that hurt SEO and trust

Every hop in a redirect chain costs latency and crawl attention. Mixed http/https and www/apex hops are common after migrations, and they rarely show up in a homepage screenshot.

Run a redirect check on key URLs: marketing pages, login, checkout, and canonical tool pages. Prefer a single clean 301 or 308 to the final destination.

Watch for loops and soft failures that still return 200 on an intermediate host. Those confuse both users and search engines.

When a chain is intentional, document it. When it is accidental, fix it before you invest in more content.